Konstrukt Consulting was a burgeoning boutique consulting firm, but the founders’ collective experience in media and entertainment technologies was vast and established. They needed to communicate that they understand dynamic, disruptive style and traditional, timeless structure.
My Role
UI/Visual Designer, Logo Designer, Information Architect, Web Developer, Client Touchpoint
Solution
To visually represent style and structure, I drew inspiration from classic Mid-Century Swiss Design. I combined this typographic style with artifacts nodding to the bright bold colors and shapes of Orphic Cubism.
Examples of Swiss Poster Design and the work of Robert Delaunay
I worked with Konstrukt founder Tim Aron to create site content that, just like the visual style and brand, was purposeful, intentional, and minimalist.
Although the site content was not dense, great care was taken in regards to information architecture and wireframing.
Color codes were applied to create an informational hierarchy and grouping of their services. These color codes were then combined into cubical icons in the presentation of case studies. The iconography nodded to the fact that each case study was a unique combination of services, addressing problems with a holistic and cross-functional approach.
