Mount Rose Alchemy is the love child of Sarah Jane, a long-time political and environmental activist. After over a decade of work and academia, she created self care products as a form of personal alchemy – a practice that would bring her back to herself in the quiet of the evening. Before Sarah Jane knew it, everyone was referring their friends to her quality, homemade, wild-sourced products. Writing out the name of each item on a sticky label became a personal nightmare. In addition, larger resellers were reaching out to her and asking for partnership. She knew that she needed a brand and some packaging.
The challenge with Mount Rose Alchemy was to stay true to Sarah Jane’s deep, ethical roots, while presenting a brand that would be soothing and comforting.
I defined the value of my work using Peter Morville’s User Experience Honeycomb.
- Useful – the product has it’s usefulness through empathizing with the busy activists need for self care, and positioning itself as the answer to that need
- Usable – the product is usable in the sense that there are several lines, offering options to suit specific user needs
- Findable – the product is currently on Etsy – although, in store-options and website solutions are in progress
- Credible – a brand and label needed to be defined to increase the credibility of the product for in-store purchases
- Desirable – the brand needed to convey the elegance of the product, the organic ingredients, and the relaxing luxury of the experience of using the product
- Accessible – this was more of a challenge because of the physical nature of the product. My way of addressing this issue was strong contrast and readability from far distances, and regardless of color perception.
To understand activism, and those who dedicate their lives to it, was an emotional project – it is so often connected to trauma, yet it’s base motivation is broad peace and opportunity. I tapped into the unwinding of this paradox by reconnecting to the source of Sarah Jane’s alchemy – the flow of nature, and Mount Rose itself. I went back to the elemental basics, as I so often do; watercolors, paper, and my own hands. I gave a nod to Sarah Jane’s tattoo love with Japanese sumi-e ink and calligraphy brushes. I used the symbolism of the passing phases of the moon, to share the promise and hope of the ever-changing nature of existence.
This project is underway. Photos of finished packaging are to come.