Mount Rose Alchemy is the love child of Sarah Jane, a long-time political and environmental activist. After over a decade of work and academia, she created self care products as a form of personal alchemy – a practice that would bring her back to herself in the quiet of the evening. Before Sarah Jane knew it, everyone was referring their friends to her quality, homemade, wild-sourced products. Writing out the name of each item on a sticky label became a personal nightmare. In addition, larger resellers were reaching out to her and asking for partnership. She knew that she needed a brand and some packaging.
The challenge with Mount Rose Alchemy was to stay true to Sarah Jane’s deep, ethical roots, while presenting a brand that would be soothing and comforting. Activism is so often connected to trauma, yet it’s base motivation is broad peace and opportunity. I tapped into the unwinding of this paradox by reconnecting to the source of Sarah Jane’s alchemy – the flow of nature, and Mount Rose itself. I went back to the elemental basics, as I so often do; watercolors, paper, and my own hands. I gave a nod to Sarah Jane’s tattoo love with Japanese sumi-e ink and calligraphy brushes. I used the symbolism of the passing phases of the moon, to share the promise and hope of the ever-changing nature of existence.
This project is underway. Photos of finished packaging are to come.