Mount Rose Alchemy is the love child of Sarah Jane, a long-time political and environmental activist. After over a decade of work in academia, she created self care products as a form of personal alchemy. Before she knew it, everyone was referring their friends to her quality, homemade, wild-sourced products. As resellers began reaching out to her and asking for partnership, she reached out to me for branding and packaging.
I defined the product labels using Peter Morville’s User Experience Honeycomb.
- Useful: easily manipulated using Canva to create different products under the brand as desired, at any time
- Usable: the labels could be applied to a variety of different products, because there were several shapes available, and the brand could easily fit to any shape
- Findable: all label information is in the hierarchical order which would be expected of it
- Credible: an elegant label that implied professionalism, investment, and cleanliness
- Desirable: conveyed the elegance of the product, the organic ingredients, and the relaxing luxury of the experience of using the product
- Accessible: strong contrast and readability from far distances, regardless of one's ability to perceive colors
I tapped into the source of Sarah Jane’s alchemy – the flow of nature, and Mount Rose itself. I went back to the elemental basics; watercolors, paper, and my own hands. I gave a nod to Sarah Jane’s tattoo love with Japanese sumi-e ink and calligraphy brushes. I used the symbolism of the passing phases of the moon, to share the promise and hope of the ever-changing nature of existence.
Mount Rose Alchemy has seen hundreds of items sold in the past year, and continues to grow.