Mount Rose Alchemy is the love child of Sarah Jane, a long-time political and environmental activist. After over a decade of work in academia, she created self-care products as a form of personal alchemy. Her product was well-received on the market, and as resellers began contacting her for partnership, she reached out to me for branding and packaging.
Mount Rose Alchemy’s target market is the busy activist who craves more self-care time. The brand needed to appeal to an alternative aesthetic while promoting a connection to one’s inner nature.
I defined the product labels using Peter Morville’s User Experience Honeycomb.
- Useful: the artwork was made digital using Adobe Illustrator and converted to templates that are easily manipulated using Canva. This empowers the client to create different products under the brand as desired, at any time
- Usable: the labels can be applied to a variety of different products because there are several shapes available, and the logo is customized to easily fit any shape
- Findable: all label information is in the hierarchical order which would be expected of it
- Credible: an elegant label that implies professionalism, investment, and cleanliness
- Desirable: conveys the elegance of the product, the organic ingredients, and the relaxing luxury of the experience of using the product
- Accessible: strong contrast and readability from far distances, regardless of one's ability to perceive colors
I tapped into the flow of nature by going back to the elemental basics of watercolors, paper, and my own hands. I channeled the symbolism of the passing phases of the moon, to remind the overburdened user of the promise and hope of the ever-changing nature of existence.
Mount Rose Alchemy has seen over 800 units of product sold in the past year, and continues to grow.