The UCSC Genomics Institute is on the leading edge in the study of the human genome. Several initiatives lie within the umbrella of the Genomics Institute, two of which are the Computation Genomics Lab (CGL) and the Big Data to Knowledge (BD2K) Undergraduate Summer Internship Program.
These two initiatives needed a way to represent their dynamic and ever-growing bodies of information in a way that is fun, approachable, and invites participation from a wide audience. They also needed a platform that students and researchers could easily use and update.
UX Designer and Front-End WordPress Developer as an employee of Ginger & Sage.
We researched students who were either considering the internship or utilizing CGL's research, and found that what they needed most was to access and understand information as rapidly as possible. The BD2K site needed to communicate value and itineraries, while the CGL site needed to share a catalog of recent reports.
We implemented Wordpress platforms customized with HTML/CSS/JS that students and researchers could easily use and update.
An example of a user persona created for BD2K
An example of a user journey map created for the same persona