Branding Workshop

  • Who are we, why are we interested in what we’re interested in, and why do we think other people could make good use of it?

  • What else are we interested in outside of this work, and how might it influence our work?

  • Narrow down to what the product itself is

  • This is when we use the bullseye diagram to determine who is in our sphere, what they do, and where they are.

  • This is where we determine what our services are, and funnel them from easiest to access to most premiere

  • Do we want websites, mailing lists, internet campaigns, business cards?